The corona pandemic that is currently experienced by all countries, whose spread does not only have an impact on health but also has a bad influence on the economy, one of the sectors affected is in the fashion industry. Now, the fashion industry, which is usually always successful in terms of sales, is starting to take a hit due to activity restrictions caused by the increasingly spreading coronavirus. Almost all the designers were confused because of the declining sales, the number of events that had to be canceled, all because of security. The fashion industry has felt a tremendous impact since the first time this virus appeared, of course, because some events could not be held or had to be canceled. Thus, the interest of the public in buying clothes also decreases. To overcome this, of course, the fashion industry must be willing to have a change in system or strategy. One of them is changing the fashion strategy where all events must initially be held in a place directly changed to virtual fashion.
This will certainly provide a new system in the fashion world that will make it easier for fashion fans to be able to access the fashion business online wherever they are. Or if your fashion business follows your target market more, then producing medical devices such as masks can be an interesting complement for you to make one or become a fashion characteristic in it. Thus, this can be one of the marketing strategies in good fashion business and will certainly attract many visitors to come to your online fashion business.
Besides that it will increase your profits in doing business in the fashion sector, you can also still help the people you work with to be able to keep working even in a pandemic like this.