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SEM and SEO: The Differences

SEM and SEO: The Differences

SEO and SEM are indeed unfamiliar terms. For you, business people in the digital field may have heard those terms but did not understand what the difference between the two. These two terms are often used interchangeably, never used simultaneously. When someone uses the term SEO, they usually do not necessarily mention the term SEM. To know more about this, you can visit Jonathan Loiselle.

What is Search Engine Optimization (SEO)?

SEO stands for Search Engine Optimization, which means the process of optimization of the website along with all its aspects (content, system, etc.) so that the ranking is good in search engines like Google. If you want to get more website visitors and more potential customers, SEO is one of the main ways. What appears on the first page of Google search results is the page of the website that has been optimized (through SEO). This is the importance of SEO, when almost all internet users rely on giant search engines, Google. This SEO is actually a component of a larger category, Search Engine Marketing (SEM) itself.

What is Search Engine Marketing (SEM)?

SEM stands for Search Engine Marketing, which means the form of marketing on the internet through website promotion activities by increasing the visibility of the website itself on search engine results pages such as Google (SERP). This SEM includes SEO tactics that we have previously discussed, and also some other related marketing techniques. This definition is summarized from Wikipedia.

So, What is the Difference Between SEO and SEM?

SEO increases the number of website visitors by making the web appear highest on search results pages on search engines. SEM is larger in scope, perceived as marketing on the internet that increases the visibility of the web through organic search engine results as well as through advertising. So SEM includes SEO activities as well as tactics/marketing strategies on other search engines.


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