The fundamental question for any marketer is: how much value do I get for my money? One of the most significant benefits of advertising on Facebook and its network is the ease with which results can be tracked and measured. One of the best facebook agencies is King Kong, read more about King Kong agency reviews from their clients on the internet.
1. What exactly is the Facebook Pixel?
A Facebook pixel is a small piece of code that is used to track and optimize your advertising campaigns. Installing a Facebook pixel on your website provides you with the ability to create audiences based on the user profiles of your website visitors.
2. What is the Facebook Pixel?
When a user visits your website, the Pixel is activated. After you’ve installed your Pixel, you can create custom events to track whether your website visitors perform valuable actions for your company, such as placing orders or visiting a specific landing page.
It is also possible to identify users who visit your product pages but do not make a purchase and use this information to retarget specific ads to this group of people.
3. What should be tracked and measured?
In general, you track your website visitors and their actions on your site (conversion events). When it comes to measuring the performance of your ad campaigns, it all comes down to your marketing goals and the metrics you want to track. If you’re running a brand awareness campaign, the metrics you’re probably interested in are the number of people who saw your ad and the number of times it was shown, which are known as reach and impressions. When your goal is to drive as much website traffic as possible to your site, you should pay closer attention to metrics such as cost-per-click (CPC) and click-through rate (CTR). These metrics indicate how well your ads are resonating with the target audience.
When you’re only concerned with getting the most bang for your buck, or how many direct sales your Facebook ads generate, metrics like cost-per-result, conversion rate, and return on ad spend (ROAS) become important.