Three decades ago, marketers were just beginning to add the term “digital marketing” to their vocabulary and game plans. It is a practice that took off with the advent of the internet and is rapidly increasing through the growth of social media and smartphone technology. After read this King Kong agency review, we will know the striking difference between general marketing and digital marketing.
Today, digital marketing is a dynamic industry that has become one of the most important tools in marketer strategy. From email marketing to user-generated content to organic and paid SEO, businesses are constantly looking for new and better ways to reach people on the web and through their connected devices.
A Brief History of Digital Marketing
Digital marketing is the process of communicating the value of a product or service through electronic channels. Prior to the 1990s, businesses devoted most of their marketing resources to traditional media, such as print publications, TV, radio, and billboards. Little did they know that the advent of the World Wide Web, social media, and email would expand their marketing strategies and budgets to include new methods of promoting their brands and products through these new channels.
Three key factors will change the marketing landscape forever.
World Wide Web
One of the earliest examples of digital marketing strategy can be traced back to 1994. Netscape Navigator had just emerged as the first commercial web browser in October of that year. Two weeks later, AT&T purchased a bit of rectangular space on HotWired.com that would later be recognized as the first clickable online banner ad.
Social Media Splash
The following large advance in how computerized showcasing developed came to fruition when the new century rolled over with the advocacy of web-based media. MySpace and LinkedIn were among the first giants, until the game changers Facebook and Twitter appeared in the mid-2000s.
Businesses immediately went crazy and saw the power in brand building in a space that millions of people turn to every day. Additionally, social channels are also starting to collect more data about audience demographics—data that will eventually be used for highly targeted paid advertising opportunities through the platform.
In 2003, smartphone technology made its mark with the BlackBerry mobile device. Four years later, the iPhone was sold by Apple. The internet is now literally at the fingertips of people everywhere and everywhere. The birth of smartphones has also meant increased interest in social media.