Knowing your target market is very important, whether you are just starting a business, or for those of you who want to increase product sales. The target market will help us to make products according to the needs of prospective buyers, and market products according to their habits. To find out your target market, you must first determine its segmentation, both in terms of geography, demography, and economy. By using the right data, you will have a clear target market. Meanwhile, if you want to find a marketing technique that uses extremely accurate data-driven ads, you can try hiring ott advertising companies that utilize legal data from users of video streaming services. After you know your target market, there are several strategies you can do with your product. In this article, we will share some of these strategies with you, so that your marketing can be maximized.
If you have issued a product and it turns out that it is not by your desired target market, you can do product development. One way is to do repackage (repackage). For example, by making smaller packages if your target market is people who are fond of economical products. You can also carry out promotional activities targeting only predetermined targets. Apart from being more effective, the costs required are certainly smaller.
Creating New Products
Your target market has explained in detail who your potential customers are and how the business opportunity is. So, you can create a new product by making sure all the elements are by that target market. These elements can be the type of product produced, the product packaging, the price offered, the ease of delivery, and the after-sales service.
What if the target market is in line but the sales increase has not occurred? You can convince buyers by using different media and promotional methods. For example, if there are potential buyers who have visited your website but have not made a purchase, you can again offer the product via Facebook or Instagram. The hope is to remind potential buyers about the advantages of your product.